Philippine Fiesta USA, Inc. dba Fiesta in America is a 501 (c) (3) not-for-profit organization

270K attendees since 1996; 13K in FIA 2024; 60+ sponsors & exhibitors, a 28% growth 👏

Sponsors & Exhibitors

Last August 17 and 18, Fiesta in America Expo 2024 provided a dynamic platform for about 60 sponsors, exhibitors and key partners, featuring representatives from Philippine cities, Filipino businesses in the US and FORTUNE 500 companies looking to expand their Filipino American customers. See you in our next event.

Our 3 Major Filipino Yearly Events

EXPO & CULTURAL EVENT

16 & 17 Aug 2025

American Dream, East Rutherford, NJ

View event

GALA + EMPOWERMENT AWARDS

10 Aug 2025

Marriott Newark Int'l Airport, NJ

TBA

FILIPINO CHRISTMAS FESTIVAL

6 Dec 2025

American Dream, East Rutherford, NJ

TBA

Exhibitor testimonials

Fiesta in America sponsors and exhibitors generate incredible profits, with an astounding 90%* of their products sold.

*The exceptional profit generation mentioned above, with a reported 90% of products sold, is contingent upon individual circumstances and may vary based on the specific products involved. It's important to note that services operate under a different set of metrics and considerations.

"I am a seasoned exhibitor from the Philippines. 90% of my mainstay products sold well (at Fiesta in America) with my luxury gems also attracting some buyers."

Shirley Ybanez

Owner, Eastern Gem dba Modern East

"We sold 98% of our products at Fiesta (in America). We didn't even have anything left to bring back home."

Sheree Carpio

Owner, Delicacies by Sheree

2024 Main Performers

Jessica Sanchez and Carl Andrada headlined the list of 25+ performers at Fiesta in America in 2024. Contact us if you would like to perform to an audience of 100K+ at American Dream mall.

Jessica Sanchez, American Idol alum 2012

Pop vocals

Sat & Sun, 17 & 18 August 2024

Jessica Sanchez

Fiesta in America EXPO 2024, in cooperation with Liberty Insurance, presents the American Idol alum as she makes a big comeback with a new look and new album on Aug 17 & 18, Court A, American Dream.

Fashion show

Sat & Sun, 17 & 18 August 2024

Carl Andrada and His Creations

"Fashion Week" and Miss Universe fashion designer gives his modern take on Filipino traditional costumes.

View 26 MORE

FIESTA IN AMERICA

Showcase Your Talent at the 2nd Largest Mall in the US!

Calling All Talented Artists! Fiesta in America invites you to shine on stage at American Dream, the second largest retail and entertainment hub in the US, located just 15 minutes from NYC in East Rutherford, NJ.

This is your chance for wide exposure in an iconic venue! If you're ready to perform for us like how American Idol alum Jessica Sanchez did for us last August, simply send us your name, bio, links to your performances, and any other relevant info at info@fiestainamerica.com. We can't wait to see what you've got!

Main Sponsors

Pop vocals

Since its establishment in 1953, Liberty Insurance Corporation has distinguished itself as a trusted partner in the non-life insurance industry in the Philippines. Its products and services show its tireless passion and unwavering commitment to its clients. It continually seeks excellence and competitive advantage to create better opportunities in serving its clients. Liberty Insurance Corporation remains true to its corporate values: Professional Service; Ethical Service; Reliability; Leadership; Commitment and Integrity.

Fashion show

The New Jersey Department of Health encourages everyone aged 6 months and older to stay up to date with the latest COVID-19 and flu shots. Vaccines help prevent severe illness, reduce hospitalizations and deaths, and protect vulnerable populations, including the elderly and those with underlying health conditions. Vaccines are available at local pharmacies, health care providers, and community health centers, with many locations accepting walk-ins. Stay protected, stay healthy, and contribute to a safer community for everyone. Set a date today to stay up to date. To learn more, visit nj.gov/health/vaccines.

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Join us for unforgettable events filled with fun, excitement, and business opportunities. Experience the Philippines in 3 of the most celebrated Filipino events in New Jersey -- People's Ball, Fiesta in America and Pasko in America every year.

Philippine Fiesta, Inc. dba Fiesta in America is a 501 (c) (3) not-for-profit organization. Donate now for Fiesta in America initiatives

To cover the costs of bringing these performers and other costs associated with holding these events, we rely on donations. Your support helps us continue these enriching Filipino shows and activities, strengthening our community and sharing Filipino culture.

Thank you for your support.

donate now!

Featured event: Fiesta in America

Stay updated with our latest events and never miss out!

Sat

December 2024

Pasko in America

American Dream, Court A, East Rutherford, NJ

Now on its 3rd year, Pasko in America promises to be an even bigger holiday experience -- Philippine style.

get a booth now

Sun

Aug 2025

People's Ball

Marriott, NJ

Gala dinner, empowerment awards and party

SAVE YOUR SPOT

Sat

Aug 2025

Fiesta in America (Day 1 of 2)

American Dream, East Rutherford, NJ

Featuring Philippine cities, trade exhibit, music performances

Save Your Spot

Sun

Aug 2025

Fiesta in America (Day 2)

American Dream, Court A, East Rutherford, NJ

Featuring Philippine cities, trade exhibit, music performances

Save Your Spot

From Our Blog

Fiesta in America Expo 2024 Shines with Four Spectacular Events

December 17, 2024

Cheers to Andrada and FIA Models in Fashion Show

November 19, 2024

Zamboanga: Where Diverse Cultures, Historic Landmarks, and Pink Sand Beaches Await

November 19, 2024

‍Discovering Siargao: A Tropical Paradise and Investment Haven

November 19, 2024

Angeles City: Beyond the Nightlife, A Treasure Trove of History and Culture Awaits!

November 19, 2024

International Premiere of Restored Classic "Jose Rizal" in NY

August 7, 2024

Pasko in America Attracts Over 10,000 Fil-Ams, 60,000 Visitors at American Dream

December 21, 2023

Where are the Filipino Food Trucks at Pasko in America?

December 13, 2023

Pasko in America Unveils the Ultimate Filipino Christmas Extravaganza at American Dream

December 13, 2023

Camille de la Cruz: The Rising Gen Z Artist Redefining Music and Connection

December 13, 2023

Uncover the Intriguing History Behind Simbang Gabi: How Much Do You Truly Know?

December 13, 2023

Bring Your Filipino Kids to Pasko in America’s Celebration of Filipino Traditions and Creativity

December 13, 2023

Parols Symbolize Birth of Christ, Reign of Light and Filipinos’ Trademark Ingenuity

December 13, 2023

From Broadway: ‘Here Lies Love’ Star Arielle Jacobs, Cast Members to Perform at Pasko in America

December 9, 2023

Philippine Pasko Radiates the Most Exuberant Christmas Spirit

December 9, 2023

Read all

4.8

Average rating

We spend our days enjoying what we do and our attendees love it!

Aileen

Attending Fiesta in America extended our customer base to include not just Filipinos but the mainstream as well. I can't wait to attend its Christmas festival!

3 months ago

Carina B.

We love to perform at Fiesta as it is at American Dream which has 60,000 visitors daily.

2 days ago

Emma L. and Friends

We loved the event.

2 weeks ago

Join Northeast USA's Largest Indoor
Filipino Business & Cultural Expo

Sponsors & Exhibitors

Our 3 Major Filipino Yearly Events

Exhibitor testimonials

"I am a seasoned exhibitor from the Philippines. 90% of my mainstay products sold well (at Fiesta in America) with my luxury gems also attracting some buyers."

"We sold 98% of our products at Fiesta (in America). We didn't even have anything left to bring back home."