Fiesta in America Expo 2024 Shines with Four Spectacular Events
East Rutherford, NJ –Fiesta in America has once again defied the odds, pulling off an extraordinary week of events that culminated in the highly anticipated Fiesta in America Expo 2024. With four and a half major events packed into just a week—starting with the People’s Ball on August 11, followed by the restored “Jose Rizal” film watch party on August 13, and concluding with the Meet-and-Greet party on August 16 as well as the two-day Expo on August 17 and 18—Fiesta in America has proven itself to be a powerhouse of cultural celebration and business networking.
In good humor, Fernando Mendez, CEO and President of Fiesta in America, remarked that "crazy plans can often lead to the best ideas," and in this instance, those ideas certainly paid off with great success.
A grand return to 2 days of celebrations: Fiesta in America Expo 2024
Celebrating its 27th year, Fiesta in America Expo 2024 reaffirmed its status as the premier Filipino event in the northeastern United States by returning to its two-day format, the only Filipino festival doing so in the Northeast.
Held at American Dream for two days, Fiesta in America attracted 12,800 Filipino Americans and generated non-stop foot traffic of about 60,000 in foot traffic based on data from the second largest retail and entertainment complex. The Expo’s success not only highlighted the vibrant Filipino culture but also showcased its significant impact on the broader community.
Empowerment Awards gala: Honoring Filipino excellence
The festivities kicked off with the glamorous People’s Ball at the Marriott Newark Airport, where the Empowerment Awards 2024 celebrated the remarkable achievements of Filipinos in the US. Dr. Laura Garcia, Vice President for Community Relations at Fiesta in America and recognized for her exemplary leadership in nursing and community service, led the team in honoring the following honorees:
- Augelyn Francisco: Awarded for Excellence in Filipino Culinary Awareness for her innovative approach to Filipino cuisine at Kabisera, with locations in Manhattan.
- Dr. Catalina Suerte: Honored for her advocacy for inclusivity and her award-winning teaching career in special education in New York City.
- Eric B. Bustamante: Recognized for his outstanding leadership as First Vice President and General Manager of PNB New York, the top-performing branch under his guidance.
- Luisa Felisilda Milone: Celebrated for her excellence in small business leadership, notably for her community-driven beauty and wellness center in New Jersey.
- Maricar Taino: Newly appointed President of PAFCOM, recognized for her dedication to community leadership and cultural preservation.
- Sahlee Manongdo: Awarded for her exceptional contributions to nursing leadership, with over 46 years of experience.
- Dr. Francisca T. Velcek: A trailblazing pediatric surgeon, celebrated for her pioneering work in pediatric surgery and her influence as a mentor and leader in the medical community.
Rizal screening a resounding success
The “Jose Rizal” film screening at LOOK Cinemas W57 in New York was a resounding success, drawing a sell-out crowd eager to witness the international premiere of the fully restored and remastered 1998 classic.
The event, co-sponsored by the Metro Manila Film Festival (MMFF) and the Manila International Film Festival (MIFF), featured a special appearance by MMFF Festival Director Rochelle Ona.
Attendees were treated to a captivating talkback session with Gil Quito, a New York-based writer, further enriching the evening's experience. The successful turnout, including a significant number of non-Filipino attendees, underscores Fiesta in America's broad appeal and its role in bridging cultures through the power of film and cultural exchange.
A cultural extravaganza: fashion, music, and more
One of the standout moments of the Expo was a dazzling fashion show by acclaimed "Fashion Week" designer Carl Andrada. His Philippine-inspired designs captivated the audience, blending traditional heritage with modern aesthetics. The models, selected through a month-long talent search, brought Andrada’s intricate creations to life, making the runway a true spectacle.
Musical performances by top Filipino and Filipino American artists, including Jessica Sanchez, Shane Ericks, Sounds of Manila, and the sibling pop sensation JAGMAC, further elevated the event. Their electrifying performances drew crowds from across the American Dream, with spectators filling every level overlooking Court A, the heart of the Fiesta in America celebration.
“We secured the leads we needed, and now our focus is on converting them into successful outcomes,” said the visiting team from Rockwell Properties in the Philippines, who said they got the leads they needed and the work they need to do now is convert them.
Business and cultural exchange: connecting communities
Fiesta in America Expo 2024 also served as a powerful platform for a total of 60 sponsors and exhibitors. Representatives from various Philippine cities, including Angeles City, Mati, Zamboanga, and Siargao, presented investment opportunities and showcased their islands. The cities and islands captivated the audience with beautiful video presentations on a 30 x 8 feet LED wall. It transported attendees to the stunning landscapes and vibrant cultures of their regions.
Mayor Sol Matugas of General Luna, Siargao, took to the stage to introduce the Siargao delegation, which included officials from six municipalities and key partners from the private sector. Angeles City and Zamboanga also showcased the beauty of their cities through captivating video presentations.
Attendees explored stunning vacation destinations in the Philippines and learned about the country’s vibrant culture and growing industries. This year’s event was further enriched by the participation of major sponsors Liberty Insurance and the New Jersey Department of Health.
“Congratulations to the organizers who have painstakingly shared their time, talents, and treasures to put everything in place to make the ‘Fiesta in America’ a resounding success,” said Josefina M. Salvador, CEO & President of Liberty Insurance Corporation.
Fiesta in America continues to be successful not only because of its appeal to the Filipino community but also due to its ability to attract a diverse, non-Filipino audience,
Healthcare and family activities: a commitment to community well-being
In partnership with Englewood Health, Fiesta in America offered free healthcare screenings, including blood pressure and cholesterol checks, underscoring the importance of health within the Filipino American community. Family-friendly activities such as KPop album giveaways, Pokémon card trading, and creative workshops ensured that there was something for everyone at Fiesta in America.
Supporting small businesses: celebrating Filipino craftsmanship
Fiesta in America 2024 proudly spotlighted Filipino American small businesses and local crafts from the Philippines. Attendees had the opportunity to purchase high-quality, handmade products such as intricate textiles from Ilocos and Capiz shell ornaments, directly supporting the artisans and their communities. Jewelry items crafted from materials sourced in the Philippines drew significant interest and added to the event’s vibrant atmosphere.
A memorable Santacruzan: celebrating faith and tradition
No Filipino event is complete without the vibrant Santacruzan procession, a traditional Filipino celebration honoring the finding of the True Cross by Queen Helena. Held at Court A of American Dream, the procession featured sagalas in stunning gowns, floral arches, and a brass band, creating a festive and reverent atmosphere that resonated with all attendees.
Looking ahead: a legacy of empowerment and celebration
Fiesta in America continues to be a beacon of Filipino culture and entrepreneurship in the United States. The event not only celebrates the rich heritage of the Filipino American community but also empowers businesses, fosters cultural exchange, and strengthens communal bonds.
Fiesta in America 2024 was more than just an event; it was a celebration of identity, a platform for opportunity, and a testament to the enduring spirit of the Filipino community. As the festival concluded, attendees left with a renewed sense of pride and connection to their roots, eagerly anticipating the next chapter of this extraordinary event.
For more information on future events and how to get involved, visit Fiesta in America’s official website at gophilippines.co and fiestainamerica.com, call (212) 682-6610, or email info@fiestainamerica.com.
About Fiesta in America:
Fiesta in America is an annual event dedicated to showcasing the rich cultural heritage and entrepreneurial spirit of the Filipino American community. Through trade fairs, cultural performances, and business talks, the event aims to inspire and empower Filipino Americans while promoting the Philippines as a prime destination for tourism and investment. Now in its 27th year, Fiesta in America continues to be the premier celebration of Filipino culture in the United States.
